What do a porn-stash wearing guitar hero, a magical unicorn/pegasus/cow, and chocolate milk swigging side kick named Jug Life have in common?  I have no freaking idea.  The ubiquitous Got Milk? campaign are thinking waaaaayyyyyy outside the box in their new attempt to make milk cooler than soda and to help save arts in California Schools.  If you live in the U.S. you know that sports and , most notably, art programs have been disappearing over the last decade due to budget cuts.  Forget Superman, White Gold is here to save the day with a psychedelic 20+ minute long PSA rock opera, Battle For Milkquarius, that pits our hero against an evil villain looking to rob Milkquarius of all it's milk.  The short is obviously aimed at the supposedly irony filled retro obsessed "hipster" set with it's Xanadu meets Clash of the Titans on LSD production style.  One could go crazy pondering what the ad men responsible for this were thinking in the writers room, but I digress, or else I might distract from the importance of this bizarre campaign.  The children.

The White Gold Milkdonkulous Giveaway is a contest where California based students and teachers can create their own parodies of scenes from Battle For Milkquarious.  California public high schools will be challenged to remake a scene from the rock opera for the chance to win part of a combined $50,000 in funding earmarked for arts programs--$20,000 scholarship for first place, one $10,000 winner for second place and 8 honorable mentions at $2,500 each.